Kirsteen McFadzean

Associate

Head of Business Development

Kirsteen is head of the firm’s Business Development team which means that she is responsible for setting the BD strategy and ensuring that our clients are supported by a full range of legal services.

Kirsteen has worked in some of the UK’s largest professional services organisations, delivering client-focused business development and marketing strategies for over 20 years.

At Shulmans, Kirsteen drives business development activity in the following key areas:

  • Bringing clients and lawyers together at a strategic level to understand clients’ businesses and how we can add value from a legal perspective;
  • Pursuing new business through targeting and pitch management;
  • Sharing our expertise by driving a marketing programme which includes PR, events, seminars, awards, directories, sponsorship etc; and
  • Supporting lawyers across the firm with their team or individual business development activities.

Kirsteen has created a team that manages a comprehensive programme of marketing activities which helps to position the firm in an increasingly competitive market place.